Who is Prof. Dr. De Cremer?

Professor David De Cremer is a behavioral scientist, consultant, and executive coach with a specific interest in managing and leading individual and organizational transformations. Currently he holds the KPMG-funded chair in management studies at Judge Business School, University of Cambridge. Before moving to the UK, he lived in Shanghai (China). He received several career awards for his scientific work, was named the most influential economist in the Netherlands (2009-2010), and in 2016 he was named a Global Thought Leader by the Trust Across America – Trust Around the World organization, whose annual list recognizes people for efforts “in elevating societal trust.

His specific expertise concerns developing knowledge and applications to understand more deeply how leaders can be effective and transforming, how building trust can be used as business asset, what it takes to manage and lead China’s business transformations, and why ethics-based compliance should be the future perspective in the corporate and financial world. He provides services as a speaker and consultant that spans the levels of knowledge creation, knowledge transfer and knowledge implementation.

He is an advisor to both the Ethics-based initiative of Novartis International AG (pharma) in Basel (Switzerland) and publicly listed Wenzhou OneHrt Entrepreneurship College (entrepreneurship training, China), and a consulting advisor to Huawei Technologies in Shenzhen (China). He has considerable experience in executive teaching and corporate consultancy at a global scale. In 2015, he was the MC (masters of ceremonies) of Huawei’s Asian Innovation day, with a specific focus on the development of smart cities in Asia.

Global experience

Having lectured and studied management and behavioural processes in Western countries, the United Arab Emirates, China and India, David De Cremer has considerable experience in understanding what makes business tick at a global level. His expertise shows that when it comes down to understanding human behaviour across cultures we may appear to differ above the surface, but if we look deeper (below the surface) then we may be more alike than we actually realize. Arriving at a better understanding of these (unknown) similarities and differences can provide your organization a competitive advantage.

Check out his Harvard Business Review piece here on understanding differences and similarities in trust building between the West and China.

Evidence-based consultancy

Bringing the latest academic work to live requires an understanding of what happens in the business world and at the same time seeing the parallels with what we know from our research. David De Cremer strongly believes in the art of evidence-based management and consultancy where daily business decisions find their foundation in accurate scientific knowledge tested to reveal the best business results.