Having lectured and studied management and behavioural processes in Western countries, the United Arab Emirates, China and India, David De Cremer has considerable experience in understanding what makes business tick at a global level. His expertise shows that when it comes down to understanding human behaviour across cultures we may appear to differ above the surface, but if we look deeper (below the surface) then we may be more alike than we actually realize. Arriving at a better understanding of these (unknown) similarities and differences can provide your organization a competitive advantage.
Check out his Harvard Business Review piece here on understanding differences and similarities in trust building between the West and China.
Bringing the latest academic work to live requires an understanding of what happens in the business world and at the same time seeing the parallels with what we know from our research. David De Cremer strongly believes in the art of evidence-based management and consultancy where daily business decisions find their foundation in accurate scientific knowledge tested to reveal the best business results.