The Business Times (premier Singaporean business outlet) published the commentary piece of Prof. De Cremer on how important the right kind of communication is to maintain trust when implementing measures in the fight against COVID-19 like Trace Together. Trust is in the eye of the beholder and therefore asks for a well-reasoned approach to satisfy the users’ needs and not simply a technological explanation that is also inconsistent with the promises made. Check out the piece here to read how to repair trust in such cases.
Click here for the pdf.